Here's What the Future of Wine Tasting Looks Like

Selection of wines on a computer screen

It may be years before I make it to California. With two kiddos under the age of five, my goal of visiting California’s wine growing regions is temporarily on pause. In the meantime, I was thrilled to be part of the Chalk & Tablet team as we built and launched our new eTasting Experience. This virtual wine tasting course captures some of the best traits of an in-person wine tasting: developing an appreciation for a particular brand, exploring different flavor profiles, learning about the winemaking process, and of course, tasting wine, all offered in a convenient, virtual, and on-demand format.

The Benefits of Chalk & Tablet’s Virtual Tasting Course

Wait, a virtual wine tasting?

At first glance, the phrase “virtual tasting” seems at odds with itself (kinda like earlier in the pandemic when I attended “virtual physical therapy”...) but in reality it offers a new way of connecting.

Benefits to the Producer

Offering a virtual tasting course with Chalk & Tablet’s eTasting Experience gives a wine producer more flexibility than does a hosted tasting. The producer can have as many concurrent tasters as they can sell. They can reach customers with scheduling conflicts or who would prefer not to have a live guide. And the producer can insert more content than can be covered in a 1-hour tasting and give the consumer a choice of topics, offering a valuable and personalized experience. Each producer can determine the best way to represent their brand and products.

Benefits to the Consumer (or Wine-Tasting Student)

Our virtual tasting course transports the consumer to the tasting room. From the comfort of their living room, students gain access to a wine expert who shares their knowledge about and passion for wine. As with other online courses, students benefit from learning directly from a subject matter expert who has authored or curated the material.

Unlike in an in-person tasting, students in our eTasting Experience can access the material whenever they want and as many times as they want. Students can also proceed at their own pace, pausing when needed and revisiting content as desired. It’s a flexible, informative, and rewarding experience.