A Failed Video Strategy


Kid holds To Do list. Adult praises number of items. Kid says it’s 1 calculus example as teacher uses 3 minute videos.

All videos should be under three minutes? Great for the latest TikTok or Insta reel. Not so great when you’re trying to teach calculus or take a deep-dive on a topic.


Beware of trends dictating your video strategy. Instead, let the content of the course and the needs of your audience be the drivers.


Next week we’ll take a more in-depth look at the above (plus a few more) best practices for producing eLearning videos.


Until then, keep cool!